What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a rapidly expanding channel of marketing that many companies have only just begun taking advantage of in the past few years. However, it’s crucial to make use of particularly if you’re investing resources into SEO. While the benefits of using social media are not immediately obvious, they are vital for SEO support. Below are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some period of time. When people share content via Twitter, Facebook, comment or Wiki.pixib.in/index.php/Five_Reasons_Why_Social_Media_Is_Essential_For_SEO share an article This is referred to as social engagement. Content that has the highest number of social engagements is likely to have more social signals. Search engines look at the social signals they receive, and use them as an indicator of quality when ranking the content. It’s a way to determine the content that people consider useful and what their algorithm determines to be good quality. A piece of content could be immediately indexed when it’s getting a lot of engagement on social media.
2) Link Building
It’s past the time when you could get hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithms SEOs must build links the old fashioned way to create quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your website if asking them directly is thought to be an «unnatural» link building technique? Social media can help. Social media allows you to share your content with appropriate audiences that are willing to share it with others, should it be worth linking to. These people may also connect your content to their friends and increase the reach of your content.
3) Content amplification
It doesn’t matter how good your content is, it won’t get much traction unless you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it will only reach people within your marketing database. The possibility of reaching new audiences is through social media. Once you share your content, those who follow you will connect with their friends when they are satisfied with the content. This will cause them to be able to share it with their followers which will increase the reach of your content. As a result, you get many relevant visitors such as inbound links, branding awareness and social signals These are all used by search engines to assess the quality of the content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines may use your brand’s reputation and image to assess the credibility of your website and how reliable it ought to be when they rank it in their algorithms. In addition to boosting your content Social media can also increase brand recognition. Google calls this co-citation. The creation of these co-citations via social media can improve Google’s trust in your company website as well as helping by bringing in search queries that are branded.
5.) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing up in search results pages. This lets your brand show up in search results for your branded search queries on more than just your own website. It’s even more effective. Tweets that were individual from Twitter could be indexed and included in the search results. This allowed your website to rank higher in the results of a search. The program was only temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.