What do social media platforms have to offer SEO? MWI gets this kind of information frequently from current and prospective clients. Social media is a rapidly growing marketing channel that most businesses have only begun taking advantage of in the last couple of years, yet it’s crucial to make use of in particular if you’re putting funds into SEO. Making and managing social media accounts is important for supporting SEO efforts, even though the benefits may not be immediately obvious. Here are five reasons social media is essential for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long years now. Social engagements occur when people comment, like or share a tweet about a piece of content. The more social interactions a piece of content has, the more social signals you send to your site. These social signals are used by search engines to rank content. It’s a way to determine the quality of content that people are able to use in comparison to what their algorithm decides is good quality. The content you’ve created can be quickly indexed in the event that it’s receiving lots of social interactions.

2) Link Building

It is long past the moment when you could simply solicit links from other websites. With the advent of Google’s Panda and Penguin algorithm SEOs must create links in the old fashioned way to create quality content that is linked-worthy. How do you reach websites that are willing to link to your site, if asking them directly would be considered «unnatural»? Social media is the answer. Social media allows you to share your content with relevant audiences who may be willing to link to your content, should it be worth linking to. These users will then be able to share your content with other people and increase your reach.

3) Amplification of content

It doesn’t matter how high-quality the content you publish, it’s unlikely to achieve much success until you amplify it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won’t reach people in your marketing list. Social media allows you to expand your reach with your content. Once you share your content, your following will also share it with their following should they find it valuable. They will then spread the word to their networks, further increasing your reach. In addition, you’ll gain relevant traffic as well as inbound linking, social signals, and brand recognition All of which are used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals

Brand موقع تزويد مشاهدات identity and awareness can tell search engines many things about the quality of your site’s content and the extent to which it can be believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google’s trust and assist with the search engine’s branded searches.

5) Social Indexing

Since search engines are able to index social media accounts and display them in search results pages. This allows your company to show up in search results for your branded search queries , which is more than the site of your business. But there’s more than that. Individual tweets from Twitter were once indexable and were displayed in search results. This allowed your site to rank higher in searches. However, it was only temporary it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.