What the heck does social media have to have to do with SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is a fast growing channel for marketing that most companies have only just begun to take advantage of over the last few years, however it’s very important to leverage particularly if you’re investing resources into search engine optimization. Creating and managing social media accounts are important for supporting SEO efforts, even though the benefits may not be immediately apparent. Here are five benefits of social media is vital to SEO.
1.) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. A social engagement happens when people like, comment on, share or tweet on a piece of content. The more social engagements your content gets, the greater social signals it will bring to your website. Social signals are utilized by search engines to rank content. It’s a way to measure what content people find useful over what their automated algorithm decides is good quality. Content can be instantly indexed if it’s receiving a lot of social engagement.
2.) Link Building
Long gone are the days of asking for websites to link to yours. Google’s Panda/Penguin algorithm has forced SEOs to link build the traditional way: create top-quality content that’s relevant. How do you reach out to websites which are willing to hyperlink to your site, if the request is considered «unnatural»? Social media is the answer. Social media lets you place your content in front of relevant groups of people who may be attracted to link to it when it’s worthy of linking to. These people will promote your content to others increasing your influence.
3.) Content Amplification
The quality of the content you publish, زيادة مشاهدات اليوتيوب it’s not going to be popular in the absence of amplifying it. Sure, email marketing can be an effective way to boost content, but it’ll only reach those in your marketing database. Social media can help you connect with new audiences through your content. When you share your content, the people who follow you will also spread it to their networks should they find it valuable. They will also share your content with their followers, which will increase your reach. In return, you will gain many relevant visitors and inbound links, as well as social signals and brand awareness All of which are used by search engines to determine content quality.
content amplification lifecycle
4.) Brand Awareness and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Aside from amplifying your content, social media also helps create brand awareness. This is what Google refers to as co-citation. Building these co-citations through social media can help increase Google’s trust and confidence in your website as well as helping by using branded search terms.
5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now so they can now show up in search result pages. This lets your brand appear in search results for your branded search queries that are not limited to only your website. However, it’s even more than that. Tweets on their own from Twitter were once indexable and were displayed in search results. This allowed your website to be ranked higher in searches. However, it was only temporary it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.