Too many small enterprise owners imagine the only way to take their business to the next level is to add a sales rep to their team. While hiring a new sales rep is usually a nice way to achieve that goal, you also need to make sure it’s the precise time for you to hire and that your small business is ready to take on a sales professional. There are 5 things you need to consider before you hire your first sales rep to help you avoid turnover and the high costs associated with hiring the improper person.

Who’s in command of sales proper now?

As is the case in many small companies, the owner is commonly the person in charge of all selling activities. It’s not until the company starts to develop that a few of this responsibility is given to somebody else. That being said, there needs to be a balance between your time spent selling and your time spent working on the business. If all your time is being spent chasing down leads and never enough time is being spent on strategy or other enterprise wants, then you should consider hiring a sales rep.

The place are your leads coming from?

Once you’ve evaluated how much time you’re spending on sales, you need to then assess where and how you’re getting your leads. Are a lot of your leads coming into your small business and your time is spent following up? Or are you having to network and prospect to search out quality leads and much of your time is spent generating new enterprise? Answering these questions may also help you identify what type of salesperson you need to hire. A sales rep whose principal perform is to close incoming business and build relationships goes to have different skills than a sales rep who needs to go into the sphere and prospect.

Do you’ve a defined sales process?

Earlier than you possibly can hire and train a new sales rep on your sales process, you have to first have a clearly defined and systematic process. Define the different levels of the process and who needs to be doing what at every stage. Even when you do hire a new sales rep, there will be a chance you will still need to be involved within the process till your can hire more reps or until the sales rep ramps as much as speed. Also, knowing the ins and outs of your sales process will make it easier to determine whether a hunter or a farmer will perform better in this role.

What marketing are you doing for your small business?

The key to a sales rep’s success starts with good marketing. Without sustained marketing efforts, you wouldn’t have leads and prospects to comply with up with. Take some time to judge your own marketing efforts. Are you speaking to your potential shoppers in the way and thru the medium they should be spoken to in the present day? Have you ever positioned yourself properly or as a leader in your industry? Making a deliberate investment in marketing could also be more strategic and have an extended impact than adding a sales rep to your team. Keep in mind, most people immediately do their initial research online instead of just reaching out to a sales rep to be taught more information.

How are you going to train them?

The number one reason sales reps fail is because of poor sales leadership. Earlier than you hire a new sales rep, you should first think by means of how you want to onboard, train, and supervise them. You may’t just hire a sales rep and count on them to hit the ground running with no direction and no coaching. Whether you’re going to be supervising and training the sales rep, or you hire a sales leader to educate them, there must be someone there to train them on your sales process and expectations. When you don’t have the time or resources to do so, you run a high risk of turnover.

Earlier than you hire a sales rep in your small business, you need to first consider your sales process, marketing efforts and whether your corporation has sufficient resources to train and onboard a new employee. By doing this assessment before you make a hire, you lower the risk of turnover and the high costs related with making the wrong hire.

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