What do social media platforms have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is rapidly expanding channel of marketing that many companies have only just begun using in the last few years, but it’s crucial to make use of in particular if you’re putting efforts in search engine optimization. While the advantages of social media may not seem immediately apparent, they are vital for SEO support. Out of the numerous reasons to think about social media as part of your overall strategy to be online, here are 5 reasons it’s important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some period of time. Whenever people tweet, like or comment on a piece of content that is known as a social engagement. The more the number of social interactions that a piece content has, the more social signals you can build for your website. Search engines analyze these social signals and use it as a quality factor when ranking the content. This is a way for search engines to know what people find most useful and what their algorithms consider as high-quality. The content you’ve created can be immediately indexed in the event that it’s receiving lots of engagement on social media.

2.) Link Building

The days of asking for websites to add links to your site. In the wake of Google’s Panda and Penguin algorithm SEOs have to build links the old fashioned way by creating high-quality content that is link-worthy. But how do you reach websites willing to link to your website if asking them directly is thought to be an «unnatural» link building technique? Social media can help. Social media allows you to expose your content to people who are willing to share it with others, should it be worth linking to. Those people will also promote your content to their networks and increase the reach of your content.

3) Content Amplification

The quality of your content is, it will not be popular unless you amplify it. Email marketing is an excellent method to amplify content, but it’ll only be able to reach people who are in your marketing database. Social media can help you expand your reach with your content. If you share your content with your followers, they’ll spread it to their own followings If they are satisfied with the content. Then those people will also share it with their friends to increase your reach. In return, you will gain a lot of relevant traffic, inbound links, brand recognition and social signals – all of which are utilized by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines can use brand image and recognition to judge the quality of your site and how reliable it ought to be within their ranking algorithms. Alongside boosting your content, شراء متابعين تيكتوك social media also helps to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations are built by using social media to boost Google’s trust as well as aid with brand-name searches.

5) Social Indexing

Since the search engines index social media sites which means they show up in search results pages. This lets your company’s brand be listed in search results on branded queries that are not exclusive to your site. It’s even more effective. Individual tweets from Twitter were once indexable and included in search results. This allowed your content to rank higher in search. This was just temporary for a few months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.