What can social media have to offer SEO? MWI receives these kinds of information from prospective and current clients. Although social media has been an increasing marketing channel in recent years, the majority of companies haven’t yet begun to profit from the potential of it. This is particularly important for companies that are investing in search engine optimization. Making and managing social media accounts is crucial to support SEO initiatives, but the benefits are not immediately obvious. Below are five reasons why social media is vital to SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on a piece of content, this is called a social engagement. The more social engagements a piece of content has, the more social signals you can build for your website. Search engines analyze these signals from social media, and then use them as an index of quality when ranking the content. It’s a way to determine what content people find useful in comparison to what their algorithm determines to be of high quality. A piece of content can be instantly indexed whenever it’s attracting a significant amount of social engagement.
2.) Link Building
It’s past the period when you could just get hyperlinks from other sites. In the wake of Google’s Panda and Barsk.lawrencemschoen.com/index.php?title=User:MichelleRamsboth (www.sacredheartenthronement.com) Penguin algorithm, SEOs are forced to build links using the old-fashioned method and create content of high-quality that is linked-worthy. How do you reach out to websites that will link to your content, when the request is thought to be «unnatural»? Social media can help. Social media lets you put your content in front of people who are interested and could be influenced to link to it if it’s worth linking to. They will also connect your content to their network and increase the reach of your content.
3) Content Amplification
You can create all the high quality content you want but it’s not going to gain an enormous amount of attention without amplification. Marketing via email is an excellent method of amplifying content but it will only reach those in your marketing list. You can reach new audiences through social media. If you share your content with your followers, they will also share it with their personal followers when they find it useful. This will cause them to share it with their following which will increase the reach of your content. You’ll also get relevant traffic, inbound linking social signals, inbound linking, and brand awareness All of which are used by search engines for content quality evaluation.
content amplification lifecycle
4) Brand Communication and Awareness
Search engines will use your brand’s name and reputation to determine the quality of your site and how trustworthy it should be in their ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google calls this co-citation. Making these co-citations with social media can boost Google’s trust in your company web page and also assist by bringing in search queries that are branded.
5) Social Indexing
Since search engines are able to index social media sites and display them as search results. This allows your brand to appear in search results for specific queries that aren’t restricted to your website. This is even better. Tweets on their own from Twitter could be indexed and displayed in search results. This enabled your content to be ranked higher in the search results. However, it was only temporary it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.