What does social media provide in terms of SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun taking advantage of in the past few years. However, it’s vital to take advantage of it – especially if you’re investing funds into search engine optimization. While the benefits of social media are not immediately apparent, they’re essential for SEO support. Here are five reasons social media is important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for some years now. Social engagements occur when users like, share on, share or tweet on a piece of content. A piece of content with more social engagements will show higher social signals. Search engines measure the social signals they receive, and then use them as an indicator of quality when ranking content. This is a way for search engines to decide what content people consider to be most valuable and what their algorithms consider as high-quality. Content can be quickly indexed in the event that it’s receiving lots of social engagement.

2) Link Building

It’s been a long time that you could make a request for hyperlinks from other sites. With the advent of Google’s Panda and http://www.geocraft.xyz/index.php/5_Reasons_Social_Media_Is_Crucial_For_SEO Penguin algorithms SEOs must build links using the old-fashioned method – create high quality content that is link-worthy. How do you reach websites which are willing to hyperlink to your content, if the request is thought to be «unnatural»? Social media can help. Social media allows you to post your content and share it with people who are willing to link to it, should it be worth linking to. They will also share your content with others increasing your influence.

3) Content Amplification

The quality of the content you publish, it’s not going to be popular until you amplify it. Email marketing can be great method to boost content , but it can only be able to reach the people on your list of marketing contacts. You can reach new audiences through social media. If you share your content with your followers, they will also share it with their personal followers when they find it useful. They will also promote your content to their followers, which will increase your reach. In addition, you’ll gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness, all of which can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Search engines may use your brand’s name and reputation to determine the quality of your site and how trustworthy it should be for their ranking algorithms. Apart from boosting the quality of your content Social media can also build brand awareness. Google calls this co-citation. These co-citations are built via social media in order to increase Google’s trust and assist with branded searches.

5) Social Indexing

Since search engines index social media accounts, they are now showing in search results pages. This lets your brand be displayed in search results for branded searches on more than only your website. But it gets even better than that. Tweets that were individual from Twitter were once indexable and displayed in the search results. This allowed your website to rank higher on search. The service was temporary for a few months, until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.